Breastfeeding Friendly Fleetwood

Incorporated within my Masters in Photography I am pursuing a Breastfeeding project, hoping to gain a better understanding of the cultural context breastfeeding sits in, I became involved with the local NHS and Breastfeeding Network Groups.  The Infant Feeding Project Board were in the process of a new initiative based on a participatory appraisal carried out in the area of Fleetwood exploring local attitudes towards breastfeeding.  Public feeding was prominent, attitudes proved positive, despite infant formula being the most prevalent feeding choice.

The positivity of the town was recognised and Fleetwood officially became ‘Breastfeeding Friendly’, with a statement of the Welcome sign.

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